“Fashions fade, style is eternal” - Yves Saint Laurent

 

When I design, I think about women. I think about their shape, about their lives,

what they do every day. What they look for in themselves and what they look for

when they are trying on clothes. When I started this line, I knew I wanted something

chic, the most important aspect was tailoring and how it would fit a woman’s body. I

wanted shapes that would flatter, but also transform. I featured nipped in waists, with

flared hips to give the illusion of an hourglass shape, to accentuate a woman’s curves.

 

After fit, I wanted something practical, staple pieces that every woman should have

in her closet. These are dresses that could easily transition from work to after hours

with the drop of a hat. I choose an affordable crepe fabric, that would be washable

without damaging and pressed wonderfully, while not compromising having a

luxurious texture. I choose facings instead of lining, to help keep costs down and

make them more accessible.

 

I created these for everyday women to feel their best in their everyday lives, and

giving them the opportunity to keep their style eternal.